A/B testing
A/B testing appears across 12 career paths in the Freecoursera directory. Below are the roles that need it and the fastest free way to learn it.
Part of the skills-based hiring guide — Employers increasingly hire on demonstrated skills instead of degrees.
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Careers that need A/B testing
Growth Product Manager
Bright outlookProduct
Run experiments that grow signups, activation and retention.
Prompt / AI Solutions Engineer
Bright outlookTechnology
Design and evaluate AI-powered workflows that solve real business problems.
E-commerce Manager
Bright outlookRetail
Own an online store: traffic, conversion, merchandising and margin.
Digital Marketing Manager
Bright outlookMarketing
Plan and run paid and organic campaigns that bring in customers.
CRM / Lifecycle Manager
Bright outlookMarketing
Design the emails and journeys that keep customers coming back.
Machine Learning Engineer
Bright outlookTechnology
Performance Marketing Analyst
Bright outlookMarketing
Measure and optimise ad spend so every dollar works harder.
Product Manager
Bright outlookTechnology
SEO Specialist
Bright outlookMarketing
Grow search traffic by improving content, structure and authority.
Data Scientist
Bright outlookTechnology
Marketing Manager
Marketing
Data Analyst
Bright outlookTechnology
Free and low-cost ways to learn A/B testing
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Unlock for freeHow to prove A/B testing to an employer
Listing a skill is not the same as evidencing it. On Freecoursera each skill in your wallet carries proof — a finished course, a project you shipped, or work you logged — with a date attached. When you apply to a job through the platform, that evidence travels with the application, so employers see the receipts rather than a claim.
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