Marketing analytics

Marketing analytics appears across 10 career paths in the Freecoursera directory. Below are the roles that need it and the fastest free way to learn it.

Part of the skills-based hiring guide — Employers increasingly hire on demonstrated skills instead of degrees.

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Careers that need Marketing analytics

Growth Product Manager

Bright outlook

Product

Run experiments that grow signups, activation and retention.

$120,000 median24% growth12 skills

Brand Manager

Marketing

Shape how a brand looks, sounds and is remembered.

$95,000 median12% growth10 skills

E-commerce Manager

Bright outlook

Retail

Own an online store: traffic, conversion, merchandising and margin.

$92,000 median19% growth12 skills

Digital Marketing Manager

Bright outlook

Marketing

Plan and run paid and organic campaigns that bring in customers.

$90,000 median17% growth11 skills

CRM / Lifecycle Manager

Bright outlook

Marketing

Design the emails and journeys that keep customers coming back.

$88,000 median16% growth11 skills

Content Marketing Manager

Bright outlook

Marketing

Plan and produce content that attracts and keeps an audience.

$85,000 median14% growth10 skills

Performance Marketing Analyst

Bright outlook

Marketing

Measure and optimise ad spend so every dollar works harder.

$82,000 median18% growth12 skills

SEO Specialist

Bright outlook

Marketing

Grow search traffic by improving content, structure and authority.

$72,000 median15% growth9 skills

Social Media Manager

Marketing

Grow and engage communities across social platforms.

$65,000 median13% growth9 skills

Marketing Manager

Marketing

$55,000 median7% growth12 skills

Free and low-cost ways to learn Marketing analytics

2 free and low-cost courses inside

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How to prove Marketing analytics to an employer

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